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I learnt an unusual idea from Bhargav to earn millions

September 12, 2010 8 comments

I was thrilled to hear this comment from one of the participants during my recent workshop on 19 to 21 August 2010 at DMI (Click here to view the photo gallery).

Bhargav Mistry at the recent workshop at DMI

Bhargav Mistry at the recent workshop at DMI

Participants at DMI attentively listening to Bhargav's presentation

Participants at DMI attentively listening to Bhargav's presentation

This time in my workshop at DMI the subject was to integrate process color screen printing with value addition especially on PP flute board commonly known in India as Sunpack.

I see lots of school & college going boys and girls have one portfolio bag for keeping their drawing and project work. Even my daughter has two bags. But all her friends including my daughter has a standard black color bag.

The idea of making portfolio bag on Sunpack strike my mind once when I went to drop my daughter at her school I saw not only my daughter but almost all her friends had some fancy stickers or wordings or paintings done on the boring black color standard bag because currently there are no options for the colorful youth.

In that case I thought its a good idea for companies to market their products like jeans, t-sirts, cosmetics etc. targeting youth. This way they can market their products every efficiently because the youth have more impact of such creative ideas and concept.

Also till today many screen printers prints on Flute boards (SunPack) day and night for making danglers, POP with cutouts but till today no one has thought exploring various other unique possibilities on SunPack mostly in packaging to generate more revenues and stay ahead of competition.

So in the recent workshop at DMI I demonstrated how to produce such high value PP flute bags with special effects. The name of the job was “JUMPING JEANS”. When it comes to special effect many printers only think of commonly used Spot UV (Gloss, Matt) and other varnishes on offset printed jobs and wedding cards.

DMI's creative bag screen printed on Sunpack (PP)

DMI's creative bag screen printed on Sunpack (PP)

I had ordered this material duly CORONA treated from the manufacturer to print directly with UV Inks specially developed for PP substrate to give better adhesion. While screen printing with special UV Inks for PP, I experienced poor adhesion on the substrate. Later, I discovered the problem was due to old stock. This required re-treatment of CORONA but since I do not have the CORONA treatment facility at DMI, I screen printed a special transparent base coat to utilize the same stock.

Once you apply this base coat you can there after use any type of UV Inks or if you want to avoid the base coat in order to reduce one more printing operation then you may use a CORONA treatment machine to treat the material immediately before printing. This machine is a good investment for any printer who use UV Inks on plastics. Its also useful for offset printers too e.g. they can pass all their non-treated sheets and later stack on the offset press to print with UV inks for better adhesion.

Please note that even though you use CORONA treated substrates you need to use a specific UV Inks for that particular substrate. But there are special base coats for each substrate and once applied through roller coating or screen printing machine you can thereafter use any standard UV Inks.

I screen printed this transparent base specially developed for PP using a 120 mesh with a soft 65-90-65 shore hardness, triple durometer PU squeegee.

There after I screen printed complete image on 180 mesh count using 100 LPI fine dot screen because this bag will be viewed closely.

Once the screen printing was over, I printed abrasive varnish using 77 mesh count on a jeans texture to give the real feeling of the material.

DMI's creative bag screen printed on Sunpack (PP)

DMI's creative bag screen printed on Sunpack (PP)

The front image was over printed with gloss varnish to increase the aesthetics using 165 mesh count.

On front and back of the bag I printed a strip of golden glitter to give a sparking effect. The glitter varnish was printed on a 24 mesh count.

On the rear side “Jumping Jeans” title with a stylish font over the Jeans texture was screen printed using bubble varnish using 77 mesh count to give a bubbling effect.

On the top and bottom portion I printed with wrinkle varnish to give a nice leather kind effect using 77 mesh count. It’s important that if you want to get a wrinkle textures you need a special UV Lamp.

By the was at Grafica, we also supply wrinkle lamp system along with our UV dryers as an optional.

The Grafica & DMI logos were screen printed with special metallic orange ink using 120 mesh count.

DMI's creative bag screen printed on Sunpack (PP)

DMI's creative bag screen printed on Sunpack (PP)

On both the sides the enclosures were printed with golden pearl inks using 77 mesh. A UV matt varnish was overprinted on the golden pearl ink to give a water mark effect using 180 mesh.

The complete job was standardized using 65-90-65 shore hardness PU squeegee rubber because of the uneven surface of the flute.

VERY IMPORTANT: We pulled the squeegee parallel in the direction of the flutes because pulling across the flutes will dramatically increase the possibility of skin collapse between the flutes. This occurs because as the material is heated by the UV light it softens. If the squeegee is traveling with the flutes, it will be supported by all the flutes decreasing the likelihood of skin collapse. We also kept our squeegee pressure as low as possible to avoid crushing of the substrate.

There after we fabricated the bag to make the final product.

This job was screen printed live with various special effect during our recent workshop at DMI on 19 to 21 August 2010.

Since last two session M. P. Raghav Rao, GM, Technical & Manufacturing of FujiFilm Sericol India Pvt. Ltd. has already associated with me in my workshop to talk about last trends in Ink technology.

Raghav Rao with Bhargav Mistry

Raghav Rao with Bhargav Mistry

This time we had a special appearance from Adobe System India Private Limited, Akhil Kuruppan (Regional Sales Manager – West, Creative Business) & Rajesh Patil (Manager – Creative Solutions). Adobe already one of the sponsors of DMI’s educational activities for design software support. So in this workshop upon my request they both came to see what content I cover up in my workshop as far as Photoshop and Illustrator is concern. Rajesh Patil who is also one of the GIPT mumbai student with an experience over a decade in pre-press and design softwares will be joining me in some of my fourth coming workshops at DMI. He will mainly focus of Adobe Creative Suites and topics related to printing technology.

L to R: Bhargav Mistry, Akhil Kuruppan & Rajesh Patil

L to R: Bhargav Mistry, Akhil Kuruppan & Rajesh Patil

In our next job workshop you will be able to see more creative ideas on packaging with special effects. As the wedding season begins we are also creating a unique wedding box with cards inside never seen anywhere… because unusual screen printing happens only at DMI…

So to learn more and earn more register for my next workshop at DMI…

For registration log on to http://www.graficaindia.com

Digital Printing & Proofing Tips

After returning from FESPA, Munich I just had couple of days left to prepare for my workshop at DMI. There after I had to finish my long new presentation for our unique road shows. These shows are organized by us (GRAFICA FLEXTRONICA) to launch our unique NANO PREMIER LEAGUE series in various every cities of India.

Till now with my team I completed 6 road shows, 3 in Maharashtra (Nashik, Aurangabad & Pune) & 3 in Gujarat (Surat, Ahmedabad & Rajkot). All shows were jam packed and very much interesting and had many uniqueness. I shall post full report with photos of my workshop and these road shows soon. Just to give an idea every city we had over 100 to 150 printers but Ahmedabad had a rocking figure 275 printers. Isn’t it amazing. Every where for me and for printer it was a WOW feeling.

In the mean time just enjoy this video tutorial from Dr. Russell Brown who is one of the chief engineer and scientist of ADOBE. In this tutorial he has cleared all doubts about digital printing and proofing.

Printers today gets digital proof either from their customer or they do it in-house using EPSON or HP digital printers for matching our screen prints.

So its important to understand the color management issues using analog vs digital technology.

Download these 2 videos which shall help you to generate correct proof using accurate printing parameters.

Printing to the Epson Stylus Pro 3800

Printing to the HP Photosmart Pro 9180

If you are on our database you shall soon receive our e-news. If you are not getting it regularly every month than make sure you register thru our website.

Have a cheerful and informative week.

Bhargav
00:50, 19th July 2010

Watch my educative film on screen printing process

Hi Folks,

First of all a happy rainy day. Now the time has come to beat the heat because this morning the grass was wet with dew. Finally mumbai is blessed with rains.

Every saturday I usually work late night 3 to 4 midnight and sometimes even on sunday afternoon because next day its relaxing day with no phones and not obliged to reply any emails…

Today at home, relaxing this evening and working on my ambitious project, revamping my technical slides which I was presenting in my workshops till now. Anyway I have to finish soon before my next workshop which is scheduled from 1 to 3 July 2010.

In my new presentation I would like to incorporate all my recent and past experiments with many new ideas. Even though I conduct live workshops but still I would like to include many (HOW TO) video illustrations of each process in screen printing step-by-step.

GREAT NEWS!!!

On 12th June 2010 in mumbai I would be presenting my FILM “SCREEN-ON-SCREEN” which is an Educative Film on screen printing process. This event is organized by Screen Printers Association of India (SPAI).

In this film you will see right from screen preparation to screen printing all with advance techniques using latest equipments. This film reveals all secrets about advance screen printing process and it took me more than three months to complete this entire 1.5 hour long film.

Last year my company organized 15 road shows all over India and more than 1200 printers till now enjoyed watching my unique film. So its a great chance for you to watch my FILM in Mumbai, the only city I have not screened yet. I invite all of you to come and educate the latest techniques in screen printing.

Don’t forget registration is very much compulsory so come prepared.

Download Registration Form if you wish to participate.

ROAD SHOWS!!!

Grafica’s NANO-PREMIER LEAGUE is set to kick start nationwide road show starting this month.

NANO PREMIER LEAGUE (NPL), is a complete in-house screen printing solution offered by my company to give complete freedom to screen printers.

The first show will begin from Nashik 17-Jun-10, followed by Aurangabad on 18-Jun10 and finally at Pune on 19-Jun-10.

I will be presenting the features and advantages of all machines combined in NPL package plus a presentation behind making of NPL.

There will be technical/commercial disclosures for printer who wants to decide on the spot to purchase our NPL super saver combination package. Also there will be a special discount only on that particular day for those who wish to book on the same day.

If you are planning to go for automation this is a right beginning. So come duly prepared to get an exclusive offers from me on that day.

Also there will be live demo of these wonderful inventions of Grafica and a huge sample gallery will be kept for display to see all latest DMI’s creations in process color screen printing (100 LPI), print finishing, wedding cards, paper carry bags, chocolate box and packaging. A unique folder having 16 different special effects will be hand over to everyone present on that day. This shall help screen printers to get more creative ideas.

The admission is free, however, entry is strictly by registration for printers only.

Download registration form

Checkout more information on my companies website and on our recent GraficaNews and stay updated.

Have a showering week.

Bhargav

Lights Camera Action and the training begins

Meet my 6th batch of students starting their new journey in screen printing getting advance training on modern machines at DMI.

Twelve students from Don Bosco School of Printing, New Delhi and one student from GIPT, Mumbai are currently undergoing one month’s rigorous training in advanced screen printing process at DMI under my guidance. This fresh batch began their journey from 12th May 2010.

Principal of Don Bosco, Fr. Noble George, manager Fr. Reji Tom Antony and placement officer Mr. Michael were all instrumental and supportive behind them to take an advance study on screen printing process under my guidance in my institute DMI.

All the students from Don Bosco have few things in common to share here. They have just completed their ITI in printing technology. Most of them come from a average family background.

It is really hard to believe that these students got convinced to join DMI even before seeing the roofs of my institution. That indicates the growing popularity of DMI which has today successfully completed over 3 years and 6 months in teaching advance screen printing in various applications. Till now thru DMI I have trained more than 1200 professionals and 90 students including this batch.

To their great surprise, these students got a unique experience to participate in DMI’s workshop which was held on 13 to 15 May 2010. This 3 days of workshop at the beginning of our course really helped them in getting insights about screen printing. They also got chance to exchange ideas with many printing professionals who participated in this workshop.

Let me introduce all these upcoming heroes to you one by one. Their names and other details are mentioned in the caption of each photos.

Rishu Patrick (21), Josephnagar Village, UP

Rishu Patrick (21), Josephnagar Village, UP

Sunil Kumar Bhatti (22), Rampur dist, UP

Sunil Kumar Bhatti (22), Rampur dist, UP

Rinku Singh (21), Behrampur-Buzurg, UP

Rinku Singh (21), Behrampur-Buzurg, UP

Sibin David (21), Born in Kerala, settled in Faridabad

Sibin David (21), Born in Kerala, settled in Faridabad

Samuel Mattu (25), Amritsar

Samuel Mattu (25), Amritsar

Nelson Kujur (25), Chhattisgarh

Nelson Kujur (25), Chhattisgarh

Simon Masih (21), Haryana

Simon Masih (21), Haryana

Babychen Sebastian (28), Varnapura, Kerala

Babychen Sebastian (28), Varnapura, Kerala

Sagar Hembron (19), Meerut, UP

Sagar Hembron (19), Meerut, UP

Pranav Nitesh (21), Muradabad, UP

Pranav Nitesh (21), Muradabad, UP

Albert D’Costa (23), New Delhi

Albert D’Costa (23), New Delhi

Thomas Pal (19), Ludhiana

Thomas Pal (19), Ludhiana

Nitin Kamble (36), GIPT Student, Mumbai

Nitin Kamble (36), GIPT Student, Mumbai

DMI also helps these students to get good offers, so if any one wishes to recruit these highly trained technicians under my guidance than please let me know. We shall make sure to send them once they complete their training.

Finally, may I request you to please send them encouraging wishes so that they are charged up till they complete their training at DMI.

Have a encouraging week.

Regards,

Bhargav

I happy to know DMI’s growing popularity globally

June 4, 2010 1 comment
DMI_Workshop_13to15May10

DMI_Workshop_13to15May10

This time I had participants from Bahrain which indicated the growing popularity of DMI all over the world. I was happy to receive Philip Eapen K and his colleague P. Madhusoodan Prabhu from Dar Akhbar Al Khaleej, Bahrain.

This time I printed a calendar on a transparent plastic sheet which I called it as a falling calendar. The design was such that as you turn from Jan till Dec it complete the whole fish aquarium because each month we printed some elements with special effect and metallic inks. Due to transperancy of plastic one could easily see the prints underneath which clears my concept of falling calendar.

In process color screen printing we printed a image of Santa Claus with 100 LPI which you will see in my workshop photo gallery as few participants holding it to see the uniqueness of CMYK screen printing.

Santa Claus screen printed during DMI workshop in 100 LPI

Santa Claus screen printed during DMI workshop in 100 LPI

Some participants expressed their unfading contentment after attending DMI’s novel workshop and said to me that for the last seven years he was into screen printing and only doing simple jobs due to lack of knowledge but after my workshop he vowed to change his attitude and I liked his spirit.

He also informed me that he will start experimenting on critical jobs because he has learnt many difficult techniques in a very simple manner from me in my workshop.

More than half of the workshop participants stayed back on the last day till late evening for the launching ceremony of world’s first 5-in-1 NANO-SCREEN MAKER, NANO-Sharpener and a presentation on Grafica’s super saver combination package NANO PREMIER LEAGUE (NPL), a complete in-house screen printing solution offered by my company Grafica. The presentation was made by me which compelled some participant to book the package even though they did not come with such planning to purchase any equipment.

My company managed to book 27 Nano-Premier League package on the spot.

DMI’s next workshop is scheduled from 1st to 3rd June 2010. This time we are going to print folders with special effect. This effect are very useful for printers who are into wedding cards business. Even industrial screen printer would enjoy this coming session because I have completely revamped my presentation with more video illustrations with many new topics which will help them to screen print better.

Have an enriching day.

Bhargav

Adobe Illustrator CS4 Tip – See Your Separations Right In Illustrator

June 2, 2010 2 comments
I was training a group of advanced computer graphic artists, who were new to Illustrator. In a discussion about print production, one artist said, “In Photoshop, I can turn off or on various combinations the CMYK ‘plates’ in the Channels panel. I find it useful in seeing how much of a particular color is being used. I know there’s no Channels panel in Illustrator, but is there a way to turn plates on or off?”

“Yes, I answered, in CS4, there’s a new panel called Separations Preview (Window>Separation Preview), which allows you to do just that. It’s also a great way to avoid mistakes and surprises in your Illustrator art. Just recently, I found a CMYK object in a 1-color logo that I designed. When I turned off the CMYK plates in the panel, part of my logo disappeared when viewing just the PMS Spot Color. Even if I looked at a proof, this probably would have slipped by totally unnoticed.”

Adobe CS4 - Illustrator - Separation Preview

Adobe CS4 - Illustrator - Separation Preview

Abobe CS4 - Illustrator - Separation Preview

Abobe CS4 - Illustrator - Separation Preview

Abobe CS4 - Illustrator - Separation Preview - CYAN

Abobe CS4 - Illustrator - Separation Preview - CYAN

Abobe CS4 - Illustrator - Separation Preview - MAGENTA

Abobe CS4 - Illustrator - Separation Preview - MAGENTA

Abobe CS4 - Illustrator - Separation Preview - YELLOW

Abobe CS4 - Illustrator - Separation Preview - YELLOW

Abobe CS4 - Illustrator - Separation Preview - BLACK

Abobe CS4 - Illustrator - Separation Preview - BLACK

I hope you will like this short tip.

Good Night…

Bhargav
11.47 pm

Lost in the world of linearization and process color screen printing

April 10, 2010 5 comments

Hi friends,

Sorry I could not post any news articles since last week because too many R&D is simultaneously taking place at Grafica and DMI.

1. The EPSON 9900 and POLIRIP

Linearized of Epson 9900 Inkjet Printer is completed with the help of transmission densitometer. Now 50% dot in file is 50% on film (output). Thereafter linearized film were exposed using 4 different screens (with same tension, mesh count) and printed with process color (CMYK) UV inks. While printing the test chart all press condition and parameters were noted to make sure the same conditions are kept in production to get consistent results. High quality PU sharpened squeegee were used to print 100 sheets.

Production screens were used to expose 6 test strips (with dot percentage ranging from 1% dot to 99%), 3 on the top and 3 on the bottom. Full length (30″ x 40″) sheets were used on a the press with 42″ of squeegee length to record press gain. Never take a smaller squeegee to measure the press gain using a smaller test strip and smaller screen to save money or else you will get a huge difference in dot gain.

Finally last 5 sheets were taken to measure the press dot gain to averaged the numbers. Press dot gain was compensated directly into the RIP. There after a high resolution image along with linearization test strips was printed again to check everything is linear.

While sampling all parameters were kept the same and fantastic result was achieved in the first trail itself. There was minor 5% to 6% gain in mid-tones which I re-corrected by editing the same press dot gain compensation setup file.

One major problem solved that now when ever we receive any AI, CDR, PDF, EPS files from customers we need not correct for press linearization using any image editing software the RIP now takes care of all linearization process (positive as well as press). Press dot gain compensation was a big problem in ready embedded files earlier when we use to outsource our positives with various service providers because we had to spent lot of time compensating dot gain in Photoshop earlier by exporting image in TIFF format keeping text in vector so that it overprints all CMY colors.

So in house RIP facility has one big advantage that now we are able compensate press dot gain for a particular ink and substrate thus not to bother about PDF, EPS, TIFF files etc. Directly open in the RIP load any TIFF, EPS, PS, JPEG, PDF files or print the artwork from illustrator, Corel, ID etc. using the print command selecting Epson printers setup file.

IF YOU ARE INTERESTED TO LEARN 100 LPI HALFTONE SCREEN PRINTING IN JUST 2 to 3 DAYS. THAN LET ME KNOW I HAVE STARTED TAKING SPECIAL BATCHES FOR INTERESTED PRINTERS TO LEARN PROCESS COLOR SCREEN PRINTING. BELIEVE ME ITS VERY EASY.

I have also solved the moire issue and you shall not have moire in screen printing even with 100 LPI. No visual angling of positives on screen to eliminate moire pattern.

For complete program details and content kindly contact Ashwini on 9920755561 or email us at marketing@graficaindia.com. She will fix your personalized training program dates.

2. UV Meter development is almost completed and my team is working on standardization of assembly of each parts and we have given it at a very sophisticated lab for calibration to ensure our reading is perfect as per standards.

3. NANO-PRINT my dream project and a dream machine for every screen printers is rocking 3 months 100 machines sold. We have taken another batch of 200 new machines in production. My team is working on accessories related to NANO-PRINT but its a big surprise and I will announce soon. So wait and watch for the BLAST in this HOT SUMMER…

Have a great weekend.

Bhargav

Screen Printers nightmare – think it over before its too late

March 25, 2010 7 comments

The heat is on.

Yes, slowly and steadily, I am getting a feel of it and insecurity that in future the traditional line film which we so call Positives used to expose the image on screen will not be so popular and may also be difficult to procure.

Even if its available maybe it would be as precious and expensive as diamonds, ha ha…

Do anyone today are buying a roll camera or shoots a transparency or also do you find any camera consumable retailers stocks reel/roll???

So what’s the matter with conventional line films…

Let me explain, that from last several years many offset printers are moving towards CTP because of few reasons:

1. Cost of film not involved hence reduces printing cost.
2. Avoids storage of films.
3. Does not require vacuum exposing machine to expose plates.
4. Its economical for short runs.

As offset printers and service providers moves towards CTP technology, its but obvious that the overall consumption will definitely go down keeping in mind that offset printers consumes more conventional line films than screen printers.

Even today screen printing industry’s major share is within industrial segment, which does not consume conventional line films as compared to offset printers because in screen printing many jobs are repeated due to that reason screen printers stores their films.

If one compares offset v/s screen’s film consumption, definitely offset rules over in qty and numbers.

As CTP taking over the market in offset, companies producing films are either forced to stop or reduce their conventional line films production.

In case the manufacturers reduce the production than I am sure the prices of conventional films will shoot up. But if they stop than CTS (Computer to Screen) or Ink Jet Films using Ink Jet printers is the only option left for screen printer. Even if cost of SILVER goes up conventional film becomes costly.

Already many service providers have stop their production and are selling their image setters because of this reason. Many have said that the cost of running the image setter is becoming expensive due to spares they get from manufacturers or market are expensive mainly due to non availability of spares because the quantity of image setters production have gone down and are not a priority product for those producers.

Taking all this into consideration I have installed EPSON 9900 Ink Jet printer from TECHNOVA to make my positives at DMI and I would use TECHNOVA’s POSIJET films and their advance proprietary “POLIRIP” software to output my halftone films.

Actually I have been using it and experimenting their product since couple of months and I can definitely say at DMI we have successfully screen printed up to 100 LPI using complete ink jet system to make positive.

By installing the RIP in house, not only I got full control on my output which was difficult earlier, but I am now able to choose suitable LPI, ANGLES and DOT SHAPE to avoid moire pattern in screen printing.

Installing RIP’s in-house I am able to linearize complete process right from film output to color management.

POLIRIP’s advance features allows me not only to compensate my films dot gain curves with the use of transmission densitometer but it also allows me to compensate my press dot gain curves easily to maintain my color as per proof. Using POLIRIP and EPSON 9900 I am able to achieve good solid density over 3.1 and it is adjustable to suite as per my requirement.

Linearization helps me to get full control on my printed jobs and POLIRIP does not bother me to open my files first in Photoshop etc. to compensate dot gain using curves or convert color profiles. In fact the software is very easy to operate. It allows me to dump any CDR, AI, PDF, EPS, PS, JPEG, TIFF, PSD files directly into POLIRIP.

To linearize my process I just have to make a setup file properly there after POLIRIP’s advance feature automatically compensates film dot gain curve, press dot gain and converts the original files color profile to our DMI’s set color profile suitable for particular ink and substrate and then it output the films considering all these parameters.

I think if the RIP does the color management than we can save lot of time and avoid errors. Thanks to the TECHNOVA’s advance technology POLIRIP.

As an institute we have geared up, as a screen printer have you?

Think it over before its too late…

Take care & good night

Bhargav

Print with Preview in Photoshop

In the Color Settings dialog box select an appropriate RGB working space. If you output to a four-ink inkjet, sRGB is fine. If your inkjet uses six or more inks, use Adobe RGB or (if you have one) your custom monitor profile. Set the RGB color management policy to Convert to Working RGB. Uncheck the mismatch warning dialog boxes.

When you’re ready to print, output with Print with Preview. Click the More Options button. In the Options area, make these selections:
–Color Handling: Let Photoshop Determine Colors
–Printer Profile: choose the profile for the paper on which you’re printing
–Rendering Intent: Relative Colorimetric
–Black Point Compensation: selected

After clicking the Print button, you’ll see the printer’s Print dialog box. Make sure that the printer’s own color management is disabled.

Take care…

Bhargav

Color calibration – Part 2 – Playing with profiles

In Part 1, we spoke of how every device interprets color differently, the process of calibrating your equipment, and what color profiles actually are. In this installment, we’re going to chat more about color profiles: how they can be created manually or purchased, and what the pros and cons are of each.

Creating your own color profiles
Pros
1. It’s rewarding! Once you learn to make your own profiles, you’re set to jet when you use a different printers, inks, and papers. It’s a super valuable talent to add to your skillset and you’ll be the envy of all your friends. Honest.
2. It’s a completely custom creation of your very own. Once you’ve gone through the process, you can be assured that you’ll be pleased with the results each time you print, because, well, you made it.
3. Third party software is available to help, such as traditional profile maker Monaco EZcolor (www.monacosys.com) and ColorVision PrintFIX (www.colorvision.com). Both companies have good reputations and the software is under Rs. 25000.

Cons
1. To do it right, you really need to invest in a light source that is the same color temperature as your monitor. This is what you’re going to hold your test prints under to judge the color matching.
2. You’re going to print a fair number of test images, which means you’re going to go through some ink and paper. Use the kind of paper you’re going to be printing on (i.e. the good stuff!) to ensure consistent results.
3. It’s time consuming. Expect about a 12-step process with a good dose of trial and error. It involves creating (or finding) a test chart, which includes a colorful image plus a set of standard colors (for your particular operating system), and shades of gray in approx. 10% increments. The goal is to get your printer to duplicate (as closely as possible) the way your test chart looks onscreen. This is done by tweaking your printer adjustments in Photoshop through File > Page Setup, choosing the name of your printer and clicking the Properties button. From there you set Media type (what kind of paper you’re using), Quality, and a host of other color adjustments in the printer’s Advanced Options dialog. You then print the test image and compare it under your special light. Basically, you keep tweaking the settings in the Advanced Options dialog and printing proofs until you get the colors to match. Once you’re successful, save the Profile.

Downloading/purchasing color profiles
Pros
1. It’s faster than creating your own.
2. There is no learning curve, as there is above,
3. Some companies will give them to you for free. Check around the paper and ink companies, as well as user group sites.

Cons
1. These profiles are created by somebody else’s eyes; thus, you may not be 100% pleased with the results. Just like mechanical devices, individual sets of eyeballs interpret color differently.
2. They can be pricey, as you will need a different profile for each combination of printer, ink and paper that you use. Profiles can cost around Rs.1250 each.
3. Some profiles are only available in sets, which may include some you don’t need.
4. You have no new skill to brag about to your Photoshop-ing friends 🙂

That’s all for now, folks!

Bhargav

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